Philippe Buschini
Shaping Ethical AI

Artificial intelligence, ethics, science and everything changing around us. A new article every week, straight to your inbox.

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Previous articles

Is PHYGITAL the future of healthcare?

Imagine a doctor whose every action is enhanced and amplified by artificial intelligence, without ever losing the warmth of a traditional consultation. This is the promise of « phygital »: a subtle fusion of the physical and digital worlds, redefining medical practice today. But how exactly can this alliance transform your relationship with your doctor, enhance diagnostics, and even address the challenges of medical deserts? Discover how phygital doesn’t replace human interaction but instead fully restores its role in modern healthcare. A quiet revolution, where technology and tradition harmonize to deliver healthcare that’s more personalized, accessible, and deeply human.

AI, Ethics, Health

If you’ve got nothing to say… then say nothing!

## 📌 Friday Mood Post 📌 🧘‍♂️ What if silence became our last space of freedom? At a time when everyone is “speaking out” at all costs, when even the faintest opinion turns into an “engaged” post (for lack of real action in real life), saying nothing is almost… an act of resistance. And maybe, just maybe, staying silent is one of the last true forms of intelligence.

Humor, Paradox

Cognitive autophagy, when humans feed on impoverished content

What if we’re becoming the zombies of a corrupted knowledge? Every day, without even realizing it, we scroll, click, like… feeding our minds a lukewarm stew of recycled information, mass-produced and stripped of its substance. It’s no longer just AI looping endlessly through its own soup of synthetic content — it’s us. Our brains, once curious, agile, and eager for complexity, now settle for digital crumbs pre-chewed by machines. The result? A thought process that’s impoverished and standardized, slowly losing its ability to tell truth from falsehood, depth from superficiality.

AI, Ethics, Paradox

When “being authentic” becomes a performance

📌 Friday Mood Post 📌 🎭 Being raw is the new being polished. 🎙️ But what happens when even your vulnerability becomes part of the show? You’ve seen the post: “I burned out. I broke down. But now I’m back — stronger, wiser, more monetizable.” The hashtags are real, the tears are well-lit, and the story hits all the right emotional beats. In a world where authenticity is optimized for engagement, are we still being honest… …or just better performers?

Humor

72% of our digital sovereignty under American flag – the urgency of a European cloud

🚨 72% of our cloud is under American control! 🚨 With Trump’s return and his « America First » doctrine, our technological dependence is no longer just a commercial disadvantage – it’s a STRATEGIC TRAP closing in on us. In this (very) long article, I share with you: ✅ How we have systematically CONFUSED infrastructure with software in our cloud strategies ✅ Why our French champions tear each other apart while the tech giants present a united front ✅ How our bureaucracy has SACRIFICED our most promising technological gems ✅ My proposal for a « DIGITAL EURO FOR CLOUD » with a precise 2025-2035 timeline When Broadcom increased VMware prices by 300% (even 1050% for some), it’s not just a CIO problem, it’s OUR MONEY filling the gap while our public services operate on tight budgets. The urgency to act has NEVER been more palpable.

Cloud, Digital sovereignty, Ecological transition

A small click for a massive slap

Artificial intelligence is no longer content with just assisting us – it’s beginning to replace us, neuron by neuron. According to recent data, the proportion of artificially generated content in top search results has jumped 47% since January. A silent but radical shift in our information ecosystem. While we gaze, fascinated, at the prowess of ChatGPT drafting our emails or Midjourney creating our visuals, a disturbing question emerges: are we delegating our most precious asset – our ability to think – with the same nonchalance as a teenager tossing dirty socks on the floor? In this mood post, I invite you to an unfiltered reflection on this strange era where AIs flirt with each other through exchanged resumes, where experts denounce the dangers of a technology using presentations… generated by that very same technology, and where we’re slowly sliding toward our reconversion into « digital pets. »

AI, Humor, Paradox

Ethical challenges and future perspectives of generative AI

While ChatGPT composes our emails, Midjourney illustrates our presentations, and other AIs code on our behalf, we find ourselves facing a fascinating paradox: never have we had such powerful tools to amplify our creativity, and yet, never have we seemed so vulnerable to the consequences of this amplification. In my article « Ethical challenges and future perspectives of generative AI, » I explore this gray area where neither blissful techno-optimism nor paralyzing catastrophism is sufficient to grasp the reality.

AI, Ecological transition, Ethics

AI, the new dealer of escapism

In a world where our smartphones understand us better than our loved ones, where our virtual assistants listen without ever yawning from boredom, a new form of escape has been born. When applications promise us « a girlfriend who understands you perfectly, without the complications of real life » for $200 per month, isn’t it time to question what we’re really trying to escape from? From digital infidelity to virtual hugs, let’s explore together this troubling frontier where our creations become our favorite creatures… and where we risk becoming machines ourselves through interacting with them.

AI, Biases, Ethics, Humor, Paradox

Generative AI or the hidden face of a technological mirage

Behind every ChatGPT query lies a reality that few of us want to face: a titanic infrastructure that devours water, electricity, and rare metals at a frenzied pace. I dove into the behind-the-scenes of this technological revolution, and the figures are staggering: ➡️ A single ChatGPT query consumes 5 TIMES more electricity than a classic Google search ➡️ By 2030, AI could generate 2.5 MILLION tons of electronic waste per year ➡️ A heavy ChatGPT user generates nearly 300g of CO2 annually – multiplied by hundreds of millions of users… But beyond the alarming numbers, in this article I explore concrete solutions: specialized models, distributed computing, frugal innovation… Because I’m convinced: **the future of AI will be ecological, or it won’t exist.** This extraordinary technology deserves better than our collective blindness. It deserves deep reflection on its sustainability.

AI, Carbon footprint, Ecological transition, Ethics

AI writes your posts? But who’s going to read them!

« Use my secret prompt that nobody knows and your content will explode! » How many pseudo-prompt experts have sold you this dream at a premium price? Meanwhile, your LinkedIn feed is turning into a cemetery of AI-generated content – impeccable, formatted, and desperately… forgettable. A little unfiltered Friday mood piece on this epidemic of soulless texts. Spoiler: even ChatGPT gets bored writing them!

AI, Content marketing, Humor, Paradox