Philippe Buschini Posts

📌 Friday mood post 📌

BREAKTHROUGH: I’ve Discovered the Holy Grail of Disruptive Eco-Responsibility

My friends, we’re living in MAGICAL times.

I just witnessed a company that received the “Climatically Transcended Enterprise” label because they replaced plastic cups with… recycled cardboard cups… imported from Japan. By plane. In plastic packaging.

But wait, it gets BRILLIANT:

Their “Chief Happiness & Carbon Offset Officer” (yes, that’s a real title) explains that their 3D printer running 24/7 is now “carbon neutral” thanks to a “Symbiotic Impact Partnership” with a Bolivian farmer who promised NOT to cut down a tree.

Which one? We don’t know. Where? Trade secret.

And the cherry on top: their upcoming 47-person meeting in Dubai to discuss “Digital Sobriety” will be offset by purchasing “3.7 square meters of Amazonian forest benevolence.”

Via a mobile app, naturally.

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“Il avait tout : un site responsive, une charte graphique couleur lavande, et une bio écrite en Figma. Et pourtant… il s’est fait ghoster plus vite qu’un stagiaire en fin de période d’essai.”

À 23h12, pendant que vous dormez paisiblement, un inconnu Googlera votre nom. Et là, tout peut s’effondrer. Pas à cause de votre travail… À cause de votre profil Viadeo oublié de 2013 où vous vous disiez “expert en synergies transversales”.

Bienvenue dans le monde merveilleux de la crédibilité numérique passive-agressive, où un silence en ligne est plus suspect qu’un chat qui fait la vaisselle.

Parce que ce n’est pas votre site qui fait vendre. C’est votre trace. Même bancale. Surtout bancale.

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Last week, I told you about the ants—those quiet beings who hold the world together while others parade on stage. This week again, I won’t be talking about artificial intelligence, robots, algorithms, or generative AI…

Once more, I’m staying in this very human, very intimate vein. Still about us. Always about us. Because before understanding what machines do to our thinking, we might first need to understand what we’ve done to our own capacity to think.

This time, I’m taking you into more subtle, more troubling territory: our relationship with our own ideas. A silent shift that concerns us all, connected or not, technophiles or technophobes.

I promise, starting next week, I’ll resume my “AI in All Its States” series. But for now, let me tell you about this strange thing that happens to us when we stop inhabiting our own questions…

You type a question into your search engine. In 0.3 seconds, you have your answer. Satisfying, right?

Yet… something strange is happening. This bewildering ease might be hiding a deeper transformation in our relationship with thinking.

There was a time when searching was already an act in itself. When not knowing immediately wasn’t a problem to solve, but a space to inhabit. Today, we slide from one answer to the next, from one pre-digested content to another. We validate more than we choose. We apply more than we understand.

But what happens when thinking becomes optional? Between the seductive efficiency of our tools and our old habit of thinking for ourselves, a silent shift is taking place. Not brutal, not visible. Just… comfortable.

The question isn’t whether technology is good or bad. It lies elsewhere, more intimate: do we still recognize our own voice when we think?

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📌 Friday mood post 📌

Not quite sure what you do for a living? Perfect, you’re ready to shine in society.

These days, it’s not about having a job, it’s about having a storyline. Forget plumber, say hello to “residual hydric flow specialist for individual housing ecosystems.” The blurrier it sounds, the fancier it gets. Selling hot air? Even better—so long as it’s disruptive and synergistically intense.

In a world where clarity is a social faux pas, simply telling the truth has become downright obscene. And yet, sometimes, it just feels good.

👉 If you’re tired of “regenerative solutions” and “holistic acculturation roadmaps,” this piece might just speak to you. Or make you laugh. Or both.

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