Philippe Buschini Posts

Generative AI or the illusory alchemy of digital free access

Generative AI or the illusory alchemy of digital free access

Since the dawn of humanity, we have pursued the Promethean dream of creating in our own image. From Vaucanson’s automatons to Pascal’s mechanical calculators, this quest has shaped our civilization. But never, until now, had the boundary between human creation and artificial generation been so delicately blurred.

ChatGPT, Claude, Midjourney, DeepSeek, Perplexity have become the new deities of a technological pantheon where creation seems liberated from human expertise. Text, image, melody: everything now merely awaits our desire, materialized in a few clicks, to transform us into artists with a simple snap of the fingers, without the shadow of a transaction.

Read MoreGenerative AI or the illusory alchemy of digital free access

OPINION

AI BIAISES COST ETHICS

I’m overwhelmed, I don’t have time

I’m overwhelmed, I don’t have time

Ah, that sublime lament of “I’m overwhelmed, I don’t have time”… The global hit of the year, performed with such conviction by virtuosos of excuses that we wonder why they haven’t yet received an Oscar for best dramatic performance in the “Imaginary Victims of Overwork” category. Their interpretation is so poignant, so authentic, that we might almost shed a tear – if we weren’t busy spotting them, two hours later, deep in meditation in front of kitten videos.

Enough of this laughable comedy! We see you, you know. Do you honestly think you’re convincing us that your existence is a perpetual tornado of appointments on which the very survival of humanity depends? That your calendar rivals that of a president in the midst of a diplomatic crisis? Seriously? You have time, let’s not kid ourselves.

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OPINION COLUMN

HUMOR PARADOX PROCRASTINATION

AI autophagy, when AI feeds on itself

AI autophagy, when AI feeds on itself

What if artificial intelligence was slowly drifting away from reality by feeding on… itself? This is the alarming paradox of data autophagy: when AI models reuse their own outputs, they create a vicious cycle.

🔄 The consequences?
📉 A gradual loss of diversity and nuance
📉 A “copy of a copy” effect that degrades quality
📉 Search engines increasingly filled with synthetic content

With 90% of online content potentially AI-generated by 2026, how can we prevent a massive informational collapse?

🔬 Solutions exist:
✔️ Diversifying data sources to avoid algorithmic inbreeding
✔️ Developing self-correcting mechanisms to preserve creativity
✔️ Striking the right balance between artificial intelligence and human intervention

💡 Can we still control the evolution of AI models? More importantly, how do we stop AI from running in circles?

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CERISE & ADA

AI DATA QUALITY

From the Attention Economy… to the Intention Economy

From the Attention Economy… to the Intention Economy

For decades, the dominant model of the internet has been the attention economy—grabbing our gaze, maximizing screen time, and turning every second into advertising revenue. But a profound shift is underway. Artificial intelligence is no longer just capturing our attention; it is anticipating and shaping our intentions.

Every choice we make—a movie, a purchase, a restaurant—is now influenced by an invisible ecosystem of algorithms, predictive models, and real-time auction markets.

So, where does assistance end and manipulation begin? Is our free will being rewritten by lines of code? The intention economy unlocks immense opportunities but also raises fundamental ethical questions.

It’s time to challenge this new reality. Are your decisions still truly yours?

Read MoreFrom the Attention Economy… to the Intention Economy

CERISE & ADA

AI MARKETING

Between belief and trust, AI as an existential revealer

Between belief and trust, AI as an existential revealer

We oscillate between fascination and distrust when it comes to AI. On one side, the enthusiasts who see it as an inevitable revolution. On the other, the skeptics who remind us that “AI won’t bake the bread.”

But are we asking the right question? 🤔
In creating artificial intelligence, what are we truly searching for? A tool to surpass ourselves… or a mirror reflecting our own limitations?

When children prefer to ask AI for help rather than their peers because “it won’t mock them,” it makes us think.
What if, paradoxically, AI is revealing what we have lost in our own humanity?

Artificial Intelligence or Augmented Intelligence: What future do we really want?

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OPINION COLUMN

AI BIAISES DEMOCRACY HUMOR PARADOX