Tag: <span>AI</span>

Generative AI or the illusory alchemy of digital free access

Generative AI or the illusory alchemy of digital free access

Since the dawn of humanity, we have pursued the Promethean dream of creating in our own image. From Vaucanson’s automatons to Pascal’s mechanical calculators, this quest has shaped our civilization. But never, until now, had the boundary between human creation and artificial generation been so delicately blurred.

ChatGPT, Claude, Midjourney, DeepSeek, Perplexity have become the new deities of a technological pantheon where creation seems liberated from human expertise. Text, image, melody: everything now merely awaits our desire, materialized in a few clicks, to transform us into artists with a simple snap of the fingers, without the shadow of a transaction.

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OPINION

AI BIAISES COST ETHICS

AI autophagy, when AI feeds on itself

AI autophagy, when AI feeds on itself

What if artificial intelligence was slowly drifting away from reality by feeding on… itself? This is the alarming paradox of data autophagy: when AI models reuse their own outputs, they create a vicious cycle.

🔄 The consequences?
📉 A gradual loss of diversity and nuance
📉 A “copy of a copy” effect that degrades quality
📉 Search engines increasingly filled with synthetic content

With 90% of online content potentially AI-generated by 2026, how can we prevent a massive informational collapse?

🔬 Solutions exist:
✔️ Diversifying data sources to avoid algorithmic inbreeding
✔️ Developing self-correcting mechanisms to preserve creativity
✔️ Striking the right balance between artificial intelligence and human intervention

💡 Can we still control the evolution of AI models? More importantly, how do we stop AI from running in circles?

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CERISE & ADA

AI DATA QUALITY

From the Attention Economy… to the Intention Economy

From the Attention Economy… to the Intention Economy

For decades, the dominant model of the internet has been the attention economy—grabbing our gaze, maximizing screen time, and turning every second into advertising revenue. But a profound shift is underway. Artificial intelligence is no longer just capturing our attention; it is anticipating and shaping our intentions.

Every choice we make—a movie, a purchase, a restaurant—is now influenced by an invisible ecosystem of algorithms, predictive models, and real-time auction markets.

So, where does assistance end and manipulation begin? Is our free will being rewritten by lines of code? The intention economy unlocks immense opportunities but also raises fundamental ethical questions.

It’s time to challenge this new reality. Are your decisions still truly yours?

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CERISE & ADA

AI MARKETING

Between belief and trust, AI as an existential revealer

Between belief and trust, AI as an existential revealer

We oscillate between fascination and distrust when it comes to AI. On one side, the enthusiasts who see it as an inevitable revolution. On the other, the skeptics who remind us that “AI won’t bake the bread.”

But are we asking the right question? 🤔
In creating artificial intelligence, what are we truly searching for? A tool to surpass ourselves… or a mirror reflecting our own limitations?

When children prefer to ask AI for help rather than their peers because “it won’t mock them,” it makes us think.
What if, paradoxically, AI is revealing what we have lost in our own humanity?

Artificial Intelligence or Augmented Intelligence: What future do we really want?

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OPINION COLUMN

AI BIAISES DEMOCRACY HUMOR PARADOX

Reskilling: how to adapt to the AI era

Reskilling: how to adapt to the AI era

Artificial intelligence is reshaping jobs at an unprecedented pace. According to the OECD, 32% of current jobs will undergo major transformations, while 14% will be entirely redefined by 2030. In this fast-changing landscape, one key question arises: how can we navigate this shift instead of being overwhelmed by it?

🚀 Three key strategies stand out:

✔️ Reskilling – Acquiring entirely new skills to transition into a different career
✔️ Upskilling – Expanding current expertise to stay relevant in a shifting market
✔️ Cross-skilling – Combining skills from different fields to create innovative career paths

Rather than a challenge, this transformation is an opportunity to redefine our relationship with work, placing human creativity and adaptability at the center of AI-human collaboration.

👉 How do you see this transition? What skills do you plan to develop to stay ahead of technological changes?

Read MoreReskilling: how to adapt to the AI era

CERISE & ADA

AI JOBS