Philippe Buschini Posts

In a world where our smartphones understand us better than our loved ones, where our virtual assistants listen without ever yawning from boredom, a new form of escape has been born.

When applications promise us “a girlfriend who understands you perfectly, without the complications of real life” for $200 per month, isn’t it time to question what we’re really trying to escape from?

From digital infidelity to virtual hugs, let’s explore together this troubling frontier where our creations become our favorite creatures… and where we risk becoming machines ourselves through interacting with them.

OPINION COLUMN

Behind every ChatGPT query lies a reality that few of us want to face: a titanic infrastructure that devours water, electricity, and rare metals at a frenzied pace.

I dove into the behind-the-scenes of this technological revolution, and the figures are staggering:

➡️ A single ChatGPT query consumes 5 TIMES more electricity than a classic Google search

➡️ By 2030, AI could generate 2.5 MILLION tons of electronic waste per year

➡️ A heavy ChatGPT user generates nearly 300g of CO2 annually – multiplied by hundreds of millions of users…

But beyond the alarming numbers, in this article I explore concrete solutions: specialized models, distributed computing, frugal innovation… Because I’m convinced: **the future of AI will be ecological, or it won’t exist.**

This extraordinary technology deserves better than our collective blindness. It deserves deep reflection on its sustainability.

OPINION

“Use my secret prompt that nobody knows and your content will explode!” How many pseudo-prompt experts have sold you this dream at a premium price?

Meanwhile, your LinkedIn feed is turning into a cemetery of AI-generated content – impeccable, formatted, and desperately… forgettable.

A little unfiltered Friday mood piece on this epidemic of soulless texts. Spoiler: even ChatGPT gets bored writing them!

OPINION COLUMN

Since the dawn of humanity, we have pursued the Promethean dream of creating in our own image. From Vaucanson’s automatons to Pascal’s mechanical calculators, this quest has shaped our civilization. But never, until now, had the boundary between human creation and artificial generation been so delicately blurred.

ChatGPT, Claude, Midjourney, DeepSeek, Perplexity have become the new deities of a technological pantheon where creation seems liberated from human expertise. Text, image, melody: everything now merely awaits our desire, materialized in a few clicks, to transform us into artists with a simple snap of the fingers, without the shadow of a transaction.

OPINION

Ah, that sublime lament of “I’m overwhelmed, I don’t have time”… The global hit of the year, performed with such conviction by virtuosos of excuses that we wonder why they haven’t yet received an Oscar for best dramatic performance in the “Imaginary Victims of Overwork” category. Their interpretation is so poignant, so authentic, that we might almost shed a tear – if we weren’t busy spotting them, two hours later, deep in meditation in front of kitten videos.

Enough of this laughable comedy! We see you, you know. Do you honestly think you’re convincing us that your existence is a perpetual tornado of appointments on which the very survival of humanity depends? That your calendar rivals that of a president in the midst of a diplomatic crisis? Seriously? You have time, let’s not kid ourselves.

OPINION COLUMN