Tag: <span>AI</span>

Generative AI or the hidden face of a technological mirage

Generative AI or the hidden face of a technological mirage

Behind every ChatGPT query lies a reality that few of us want to face: a titanic infrastructure that devours water, electricity, and rare metals at a frenzied pace.

I dove into the behind-the-scenes of this technological revolution, and the figures are staggering:

➡️ A single ChatGPT query consumes 5 TIMES more electricity than a classic Google search

➡️ By 2030, AI could generate 2.5 MILLION tons of electronic waste per year

➡️ A heavy ChatGPT user generates nearly 300g of CO2 annually – multiplied by hundreds of millions of users…

But beyond the alarming numbers, in this article I explore concrete solutions: specialized models, distributed computing, frugal innovation… Because I’m convinced: **the future of AI will be ecological, or it won’t exist.**

This extraordinary technology deserves better than our collective blindness. It deserves deep reflection on its sustainability.

Read MoreGenerative AI or the hidden face of a technological mirage

OPINION

AI CARBON-FOOTPRINT ECOLOGICAL-TRANSITION ETHICS

AI writes your posts? But who’s going to read them!

AI writes your posts? But who’s going to read them!

“Use my secret prompt that nobody knows and your content will explode!” How many pseudo-prompt experts have sold you this dream at a premium price?

Meanwhile, your LinkedIn feed is turning into a cemetery of AI-generated content – impeccable, formatted, and desperately… forgettable.

A little unfiltered Friday mood piece on this epidemic of soulless texts. Spoiler: even ChatGPT gets bored writing them!

Read MoreAI writes your posts? But who’s going to read them!

OPINION COLUMN

AI CONTENTMARKETING HUMOR PARADOX

Generative AI or the illusory alchemy of digital free access

Generative AI or the illusory alchemy of digital free access

Since the dawn of humanity, we have pursued the Promethean dream of creating in our own image. From Vaucanson’s automatons to Pascal’s mechanical calculators, this quest has shaped our civilization. But never, until now, had the boundary between human creation and artificial generation been so delicately blurred.

ChatGPT, Claude, Midjourney, DeepSeek, Perplexity have become the new deities of a technological pantheon where creation seems liberated from human expertise. Text, image, melody: everything now merely awaits our desire, materialized in a few clicks, to transform us into artists with a simple snap of the fingers, without the shadow of a transaction.

Read MoreGenerative AI or the illusory alchemy of digital free access

OPINION

AI BIAISES COST ETHICS

AI autophagy, when AI feeds on itself

AI autophagy, when AI feeds on itself

What if artificial intelligence was slowly drifting away from reality by feeding on… itself? This is the alarming paradox of data autophagy: when AI models reuse their own outputs, they create a vicious cycle.

🔄 The consequences?
📉 A gradual loss of diversity and nuance
📉 A “copy of a copy” effect that degrades quality
📉 Search engines increasingly filled with synthetic content

With 90% of online content potentially AI-generated by 2026, how can we prevent a massive informational collapse?

🔬 Solutions exist:
✔️ Diversifying data sources to avoid algorithmic inbreeding
✔️ Developing self-correcting mechanisms to preserve creativity
✔️ Striking the right balance between artificial intelligence and human intervention

💡 Can we still control the evolution of AI models? More importantly, how do we stop AI from running in circles?

Read MoreAI autophagy, when AI feeds on itself

CERISE & ADA

AI DATA QUALITY

From the Attention Economy… to the Intention Economy

From the Attention Economy… to the Intention Economy

For decades, the dominant model of the internet has been the attention economy—grabbing our gaze, maximizing screen time, and turning every second into advertising revenue. But a profound shift is underway. Artificial intelligence is no longer just capturing our attention; it is anticipating and shaping our intentions.

Every choice we make—a movie, a purchase, a restaurant—is now influenced by an invisible ecosystem of algorithms, predictive models, and real-time auction markets.

So, where does assistance end and manipulation begin? Is our free will being rewritten by lines of code? The intention economy unlocks immense opportunities but also raises fundamental ethical questions.

It’s time to challenge this new reality. Are your decisions still truly yours?

Read MoreFrom the Attention Economy… to the Intention Economy

CERISE & ADA

AI MARKETING