Tag: <span>ECOLOGICAL-TRANSITION</span>

The bullshit of greenwashing, or the art of planting trees to compensate for emptiness

The bullshit of greenwashing, or the art of planting trees to compensate for emptiness

📌 Friday mood post 📌

BREAKTHROUGH: I’ve Discovered the Holy Grail of Disruptive Eco-Responsibility

My friends, we’re living in MAGICAL times.

I just witnessed a company that received the “Climatically Transcended Enterprise” label because they replaced plastic cups with… recycled cardboard cups… imported from Japan. By plane. In plastic packaging.

But wait, it gets BRILLIANT:

Their “Chief Happiness & Carbon Offset Officer” (yes, that’s a real title) explains that their 3D printer running 24/7 is now “carbon neutral” thanks to a “Symbiotic Impact Partnership” with a Bolivian farmer who promised NOT to cut down a tree.

Which one? We don’t know. Where? Trade secret.

And the cherry on top: their upcoming 47-person meeting in Dubai to discuss “Digital Sobriety” will be offset by purchasing “3.7 square meters of Amazonian forest benevolence.”

Via a mobile app, naturally.

Read MoreThe bullshit of greenwashing, or the art of planting trees to compensate for emptiness

OPINION COLUMN

ECOLOGICAL-TRANSITION HUMOR

72% of our digital sovereignty under American flag – The urgency of a European cloud

72% of our digital sovereignty under American flag – The urgency of a European cloud

🚨 72% of our cloud is under American control! 🚨

With Trump’s return and his “America First” doctrine, our technological dependence is no longer just a commercial disadvantage – it’s a STRATEGIC TRAP closing in on us.

In this (very) long article, I share with you:

✅ How we have systematically CONFUSED infrastructure with software in our cloud strategies
✅ Why our French champions tear each other apart while the tech giants present a united front
✅ How our bureaucracy has SACRIFICED our most promising technological gems
✅ My proposal for a “DIGITAL EURO FOR CLOUD” with a precise 2025-2035 timeline

When Broadcom increased VMware prices by 300% (even 1050% for some), it’s not just a CIO problem, it’s OUR MONEY filling the gap while our public services operate on tight budgets.

The urgency to act has NEVER been more palpable.

Read More72% of our digital sovereignty under American flag – The urgency of a European cloud

OPINION

CLOUD DIGITALSOVEREIGNTY ECOLOGICAL-TRANSITION

Ethical challenges and future perspectives of generative AI

Ethical challenges and future perspectives of generative AI

While ChatGPT composes our emails, Midjourney illustrates our presentations, and other AIs code on our behalf, we find ourselves facing a fascinating paradox: never have we had such powerful tools to amplify our creativity, and yet, never have we seemed so vulnerable to the consequences of this amplification.

In my article “Ethical challenges and future perspectives of generative AI,” I explore this gray area where neither blissful techno-optimism nor paralyzing catastrophism is sufficient to grasp the reality.

Read MoreEthical challenges and future perspectives of generative AI

OPINION

AI ECOLOGICAL-TRANSITION ETHICS

Generative AI or the hidden face of a technological mirage

Generative AI or the hidden face of a technological mirage

Behind every ChatGPT query lies a reality that few of us want to face: a titanic infrastructure that devours water, electricity, and rare metals at a frenzied pace.

I dove into the behind-the-scenes of this technological revolution, and the figures are staggering:

➡️ A single ChatGPT query consumes 5 TIMES more electricity than a classic Google search

➡️ By 2030, AI could generate 2.5 MILLION tons of electronic waste per year

➡️ A heavy ChatGPT user generates nearly 300g of CO2 annually – multiplied by hundreds of millions of users…

But beyond the alarming numbers, in this article I explore concrete solutions: specialized models, distributed computing, frugal innovation… Because I’m convinced: **the future of AI will be ecological, or it won’t exist.**

This extraordinary technology deserves better than our collective blindness. It deserves deep reflection on its sustainability.

Read MoreGenerative AI or the hidden face of a technological mirage

OPINION

AI CARBON-FOOTPRINT ECOLOGICAL-TRANSITION ETHICS