📌 Friday mood post 📌
🧙♂️ Alchemists spent their lives trying to turn lead into gold.
💼 Modern consultants have no such obsession — they turn gold into procedure… and bill you for the VAT on top.
Take a bright idea, a real spark of inspiration.
Drop it into an Excel spreadsheet, sprinkle some lukewarm jargon, toss in three vague KPIs and a “deliverable” for good measure…
🎯 Congrats, you’ve just created a SMART goal: Specific, Measurable, Achievable, Realistic, Time-bound.
✨ A brilliant acronym to standardize genius and organize boredom.
By trying to frame, model, and rationalize everything, we’ve pulled off something quite spectacular: we’ve neutralized creative thinking — without even needing censorship.
All it takes is a process, an evaluation grid, and a good old “kick-off meeting”.
And what if the real, honest, street-level definition of SMART was actually something like this:
– Simplify the complex
– Make meetings meaningful (or at least long)
– Annihilate all originality
– Reduce ambition
– Turn drive into reporting
😂
In this little mood piece, I explore, with a wry smile and a touch of arsenic, how our obsession with deliverables slowly strangles the unexpected, the absurd, and sometimes even… genius itself.
📌 Spoiler: These days, Newton would’ve had to open a Jira ticket for his apple.
And he’d get a Slack reminder to “think inside the box.”
