After the emotional AI that calls your grandma for you ( “You can’t stop progress (but maybe we should, sometimes…)” ), I thought we’d hit peak nonsense. But no. Fashion showed up, limping, yet full of confidence, to prove there’s always room for more. Or worse.
And this time, it’s not an algorithm pretending to love you. It’s a pair of trousers pretending to be… complete.
Apparently, to be fashionable now, you have to chop off a leg. Not metaphorically. Literally. A pant leg, that is. Because yes, in 2025, the latest viral wardrobe wonder on TikTok isn’t some textile innovation, nor an ethical breakthrough, not even a flattering cut. It’s a jean. With one leg. Sold for €350. (https://paparazzibastia.com/jeans-femme/4242-coperni-jean.html)
Coperni, the French brand known for shaking up conventions, has reinvented the wheel… by amputating it. The result? Half a pair of shorts flirting with half a pair of jeans. All stitched from a highly disruptive denim, of course, because in those circles, the word “absurd” has been rebranded as “visionary”.
But don’t get it twisted. This isn’t a manufacturing error. It’s art, darling. One foot in bootcut, the other in oblivion. The kind of look that lets you strut one-legged down the catwalk, proud as a lopsided peacock. According to the brand, and I quote: “One pair of trousers for both legs.” A line that could’ve come straight out of an IKEA manual for asymmetric limbs.
And yes, it sold out. Really.
We laugh, we mock… and meanwhile, it sells. Because in fashion, humour is a brutal sales weapon. Just create something intentionally grotesque, pretend you’re dead serious, and wait for the internet to ignite. Today, a viral meme beats three Chanel campaigns, five Puma collabs, and a feature in Le Monde.
Coperni didn’t just launch a jean. They launched a concept: nonsense as a marketing strategy. You’re no longer buying clothes. You’re buying a signal. The message that you’re in the know, even if you walk funny.
And as usual, the genius lies in wrapping emptiness with the codes of sophistication. “Boldness”, “deconstruction”, “rethinking the norm”… an entire lexicon of creative transgression used to justify what, honestly, Grandma could have fixed with two stitches and a sigh.
But let’s not be petty. Maybe this is a brilliant metaphor for our times: incomplete, lopsided, and proud of it. A world where less is sold for more, and where the missing leg becomes a selling point, or better yet, a noble gesture for the planet. Less fabric means less cotton, less water, less CO₂. One leg down, one Earth saved. All we’re missing is a “climate-positive” tag sewn backwards on the back pocket to seal the illusion. Because really, what’s more sustainable than an outfit that was never finished?
And if you’re still on the fence, don’t worry: influencers have sacrificed themselves to try it out. Their verdict? “Pretty comfy, except in the bathroom.” Thank you for this field report, worthy of a warzone dispatch on the frontlines of taste.
So yes, Coperni pulled off a masterstroke. Turning a textile scam into a viral success. And this isn’t even criticism, it’s almost a tribute to creative swindling. It took guts. It took nerve to charge €350 for missing fabric, sell it as a fashion experience, and convince the public they’d found the new holy grail of casual chic. A conceptual garment: ready-to-think, not really ready-to-wear.
And if we follow this logic to its end, why not sell the second leg separately? As a DLC. Collector’s edition. What’s next? A brand that literally sells nothing. Premium emptiness, delivered in a recyclable pouch with a certificate of authenticity.
Fashion no longer dresses, it performs. Style becomes satire, and we, the wide-eyed consumers, parade in this collective joke, hoping that someone, somewhere, still remembers the pattern for good taste.
Until then, walk tall. Even if you’re lacking… judgment. And fabric. And maybe a decent mirror.